How to send offers to likers on Mercari: A guide for 2025

After learning how to send offers to likers on Mercari, I made more sales. 

I’ll walk you through my process and introduce you to reselling tools like Nifty, which saves hours.

What are offers to likers on Mercari?

Offers to likers on Mercari is a feature that automatically sends discounts to up to 50 shoppers who liked your listing. It’s best for converting warm leads without hurting your product’s public value. 

The feature triggers when you discount an item’s price by at least 10%. Your offer stays active for 24 hours, and only those who like it can see it.

To send one, open your listing in the app, tap “Offer to Likers,” then choose your discount percentage and shipping preference. It’s a straightforward way to re-engage interested buyers and increase sales. You can send offers from your Mercari app by tapping the listing, selecting likers, and choosing your discount percentage.

Sending offers to likers maintains your listing price, but only rewards engaged buyers with a private discount. In contrast, Mercari’s Promote feature publicly lowers your price so that everyone sees it, whether they like your item or not. 

How does sending offers help you sell faster?

Sending offers to likers encourages buyers to make quick purchases by delivering a personalized discount directly to shoppers who have already shown interest. Here are some of the benefits this feature offers: 

• Triggers immediate purchase decisions: Likers receive push notifications when you send an offer, drawing them back to your listing the moment they can act. This direct outreach turns browsing into buying because the discounts are both exclusive and time-sensitive.
• Can increase conversions without lowering public pricing: Private offers let you test lower price points with engaged buyers while keeping your listed price visible to everyone else. If a liker declines your discount, new shoppers continue to see the original price, maintaining perceived value and avoiding negative signaling from price drops.‍
• Can clear aging inventory: Items sitting for 30 days or more benefit most from targeted offers. Likers collected over time represent your warmest leads, and sending a compelling discount to them moves stale inventory without resorting to public markdowns.

Can you retract or edit offers after sending them?

No, you can’t retract or edit offers after sending them. Each offer activates immediately and runs for 24 hours. 

If you accidentally drop an item from $30 to $15 instead of $25, the deal remains in effect for 24 hours, or until someone accepts it. Double-check your new price before sending offers to reduce the chances of mistakes.

To send offers on Mercari successfully, always calculate your expected profit after Mercari’s 10% selling fee and any shipping costs before sending an offer. Careful math protects your margins and prevents accidental discounts that eat into your earnings.

How to send offers to likers manually

Sending offers manually on Mercari involves the following four steps:

Step 1: Choose your listing and calculate profit

Open the Mercari app and tap your profile icon to access your active listings. Scroll through your items and choose one with multiple likes or older inventory that hasn’t sold. Before discounting, calculate your expected profit after Mercari’s 10% selling fee and shipping costs.

Step 2: Open offer options

Tap the “Promote” button at the bottom of your listing page, then select “Send Offer to Likers.” This option only appears if your listing has at least one liker. Once selected, you’ll enter the offer setup screen. 

To create more demand for your offer and increase the chances of making a sale, wait until you have at least 10 likers. 

Step 3: Adjust your price and shipping

Lower your item’s price by at least 10% to trigger the offer, and Mercari will automatically notify up to 50 recent likers of the new price. You can also review or adjust your shipping choice to make the deal more attractive, but remember that shipping costs can reduce your profit. 

Always calculate your net earnings after Mercari’s 10% fee before confirming changes.

Step 4: Review and send

Double-check your new price and shipping settings before confirming. Once you tap “Send Offer,” it goes live immediately and can’t be edited or canceled. An accidental deep discount will stay active for the full 24-hour offer window, so take a moment to verify every detail before sending.

Why does automated offer sending on Mercari make sense?

Automating offer sending on Mercari makes sense because it saves hours of manual work, which is particularly helpful when managing dozens or hundreds of listings. You can keep your sales funnel active and consistently engage buyers without needing to check Mercari multiple times a day.

Some automation tools, like Nifty, can schedule offers across your entire inventory and help you avoid Mercari's waterfall offer problem. While you must still meet Mercari's 10% minimum discount, Nifty lets you target new likers at your original discount rate instead of forcing increasingly steep price drops for everyone.

Below are a few tools that help with automating offer sending:

Best practices for sending offers

Smart offer strategies convert more likers into buyers while protecting your margins and maintaining your shop’s reputation. Use these best practices to send more compelling offers: 

• Send discounted offers to likers: Mercari sellers note that they’re more likely to sell an item to a liker if they send a discounted offer. Start with 5–10% discounts, then increase to 20–25% for older inventory. Send offers during peak browsing hours, such as weekday evenings (6–10 p.m.) or weekend afternoons.
• Use shipping discounts: Offer discounted or free shipping on higher-priced items ($50+) as long as you can absorb the cost without incurring a loss. For lower-priced products under $20, stick with price-based discounts only. Shipping deals work best for bulky items, where standard rates can feel high to buyers.
• Space offer sending: Wait at least 7–10 days between offers to avoid appearing pushy or predictable. Spacing offers keeps your discounts feeling exclusive and time-sensitive, which encourages quicker decisions.‍
• If you’re selling on multiple marketplaces, adjust your prices: Account for platform fee differences when crosslisting. For instance, Mercari charges 10%, Poshmark takes 20%, so you can price slightly lower on Mercari and still earn a better profit. List items high enough to leave room for offers, then send targeted discounts.

Common mistakes to avoid when sending offers

If you make mistakes when sending offers, you’ll most likely hurt profits and signal to buyers that you’ll accept deeper discounts after waiting. Avoid these common errors: 

• Sending offers too frequently: Bombarding the same likers with offers every few days signals that even better deals await in the future. This pattern devalues your inventory and makes you appear desperate. Space offers at least 7–10 days apart to maintain urgency and preserve pricing credibility.
• Discounting too deeply: Slashing prices by 40–50% might move items quickly, but if you’re not careful in calculating your margins, it can result in deep losses. Large discounts can also signal low quality or desperation, prompting buyers to question the value of your item.
• Ignoring data or past performance: Sending the same 15% offer to every listing ignores how different products perform at different discount levels. Track which price points close sales fastest, then adjust your strategy based on results instead of guessing.

Nifty makes sending offers on Mercari easy

Now that you know how to send offers on Mercari, you understand that timing and visibility matter. Nifty helps you automate every step, from listing to auto-delisting, so your offers reach active buyers when they’re most likely to convert.

Here’s how Nifty helps you close more Mercari sales:

• AI listings: Snap a photo and let Nifty write SEO-optimized titles, descriptions, and tags that attract offer-ready buyers.

• Crosslisting made simple: Post across Mercari, eBay, Poshmark, Depop, and Etsy (more coming soon!) in seconds, no copy-paste, no tab juggling.
• Auto-delisting and relisting: Keep your listings fresh, so your offers appear higher in Mercari’s search results.
• Bulk discounts: Send targeted offers, apply markdowns, or refresh dozens of listings to trigger new interest.
• Sales analytics: Track which listings, discounts, and offers convert best, all in one simple dashboard.

Join the community of over 10,000 resellers and start your 7-day free trial today.

FAQs

1. Can you send bulk offers on Mercari?

Yes, you can send bulk offers on Mercari, but the native app doesn’t support full automation. Each offer must be sent per listing, reaching up to 50 likers at a time. Managing multiple listings this way takes a lot of time and manual effort. Third-party tools like Nifty solve this by automating offer campaigns across your entire inventory. 

2. What’s the difference between Promote and Offer to Likers?

Promote publicly lowers your listing price for all Mercari buyers to see, whereas Offer to Likers sends private discounts only to shoppers who already favorited (liked) your item. Promote changes to your visible price to reduce perceived value, but Offers maintain your public listing price and reward engaged buyers with exclusive deals.

3. Is there a fee for sending offers on Mercari?

No, there’s no fee for sending offers to likers on Mercari. You can send offers as often as you want, but each new offer must be at least 10% off the item’s historically lowest price. Be aware of Mercari's waterfall offers rule, which requires increasingly steep discounts with each campaign. Mercari charges its standard 10% selling fee when an offer is accepted.