Etsy Shop Manager: How to use on mobile & desktop (2026) 

Etsy Shop Manager is the seller dashboard where you manage listings, orders, sales, and marketing. You can also check finances, shop settings, and sales stats. Access it through Etsy.com or the Etsy Seller app on your phone.

However, some sellers find Etsy Shop Manager difficult to set up and miss out on useful marketing and finance features. I'll explain how you can launch the app or desktop version, cover the main tools, and share four weekly stats to track traffic, plan inventory, and improve listings.

How to access Etsy Shop Manager

You can access it by signing in to the Etsy account linked to your shop. However, the steps to access it differ between desktop and mobile:

On desktop

Use Etsy Shop Manager on your computer to buy shipping labels, update shop policies, and make bulk changes to listings. Shop Manager offers more than the Etsy Seller app, which doesn't support buying shipping labels or editing shop policies, and it offers fewer bulk-editing options.

Here's how to open it:

1. Go to Etsy.com and sign in to your account.
2. Click your account icon near the top-right corner and select Shop Manager.
3. Your dashboard will open, where you can manage orders, listings, sales stats, and marketing tools.

On the Etsy Seller app

The Etsy Seller app lets sellers manage their shops from their phones. It's separate from the Etsy app that buyers use to shop and make purchases. Here's how to get started:

1. Download the Etsy Seller app from the App Store or Google Play.
2. Sign in with the Etsy account linked to your shop.
3. Use the app's menu to manage listings, orders, and messages.
4. To check your shop's performance, tap More, then Stats.

What can you do in Etsy Shop Manager?

Etsy Shop Manager provides tools for managing your shop and tracking its performance. Let’s look more closely at what you can do in these two areas:

Shop management tools

Shop management tools put your listings, orders, marketing, finances, and settings in one place. Here's a look at the tools:

• Dashboard: See your shop's latest activity, top tasks, and Etsy's recommendations. For example, you can check orders waiting to ship, unanswered messages, and listings that need renewal.
• Listings: Update product photos, descriptions, prices, and stock levels, and follow our guide to listing on Etsy to create new product listings. You can also edit several listings at once, such as changing prices on five scarves. Keep quantities accurate to avoid selling items you no longer have.
• Orders and shipping: View purchases, manage orders, buy shipping labels, and add tracking details. When you buy an Etsy shipping label, Etsy completes the order and schedules a buyer notification for the ship date. Shipping label options depend on your location.
• Marketing: Manage Etsy Ads, sales, discounts, and other promotions from this section. You can set advertising budgets and schedule discounts during busy shopping seasons.
• Settings: Change your shop details, policies, shipping preferences, and other options. For example, you can turn on vacation mode to pause new orders while you're away. You'll still need to ship any existing orders.

Shop performance metrics

Shop Manager helps you track metrics from sales, see where buyers come from, and check how fees affect your earnings. Here’s what you can look at:

• Stats: Check your shop's visits, orders, revenue, conversion rate, and traffic sources over different periods. These numbers show how shoppers find your listings and how many make a purchase.
• Finances: Track your sales, Etsy fees, refunds, and deposits through your payment account. You can also download monthly statements to help with bookkeeping. To calculate your profit, include expenses outside Etsy, such as supplies and packaging. If a deposit seems too low, check for advertising fees, refunds, or other charges.

How to use Etsy shop stats to grow your shop

Use Etsy Stats to see how shoppers find your products and which listings lead to sales. Check these four metrics each week to spot trends and find areas to improve:

1. Visits and traffic sources: See how many people visit your shop and where they come from, including Etsy search, ads, and social media. Compare these sources with your sales and advertising costs to see which ones bring in buyers. For example, if Pinterest sends more visitors to your shop, try posting more pins the following week. You can also explore ways to grow your Etsy shop through SEO, marketing, and buyer relationships. 
2. Conversion rate: Your conversion rate shows what percentage of shop visits turn into orders. A low rate may mean you need better photos, clearer descriptions, or more competitive prices. Keep in mind that some buyers may ignore your $12 mug if shipping adds another $9 to the total price.
3. Orders and revenue: Track how many orders you receive and how much money your shop makes over time. Compare different months to see which products sell best and when demand increases. For instance, if wool hat sales triple every October, start preparing extra stock in August.
4. Listing performance: Check the views, favorites, orders, and revenue for each listing. Use your best-selling products to identify ways to improve other listings. If lifestyle photos work well for your best-selling mug, try similar photos on other products. But you’ll also need competitive pricing and clear descriptions to close sales.

Sell more on Etsy with Nifty

If Etsy Shop Manager works well for you but you also sell on marketplaces like eBay or Depop, a crosslisting tool can help you manage listings and keep inventory updated across platforms. Nifty works as one shop manager for several marketplaces.

Here’s why over 30,000 sellers use Nifty:

• Customized AI listings: Upload photos and Nifty writes search-optimized titles, descriptions, and item details for your Etsy listings. Review the draft, then use custom instructions to match the voice your shop is known for.
• Crosslist now: Push eligible Etsy items to eBay, Poshmark, Whatnot, Mercari, and Depop from one interface, with no re-entering details on each marketplace. Marketplace access and features depend on your connected accounts and plan.
• Bulk crosslisting: Select multiple existing listings in Nifty, choose your target marketplaces, pricing, and shipping, then save the AI-generated results as drafts or publish them in one pass.
• Marketplace-specific Pricing Rules: Set Etsy as your primary marketplace and define how prices adjust elsewhere. For example, list a $40 item on Etsy and have Nifty add 10% on marketplaces with higher fees, so you never recalculate a crosslisted price by hand.
• Built-in auto-delisting: Turn on auto-delisting, and when an eligible item sells on Etsy, Nifty removes it from your other connected marketplaces, reducing the risk of overselling one-of-a-kind pieces.
• Bulk tools = less busywork: Schedule ready-to-publish drafts, and use supported automations on eBay, Depop, Mercari, and Poshmark for recurring tasks.
• Analytics and profits, made clear: Track sales, fees, and profit across your connected marketplaces, plus your top-selling categories. On Crosslisting and Bundle plans, set seller goals and check your progress from Nifty’s home screen.

Nifty pays for itself in just a few weeks. Start with a 7-day free trial and see how Nifty can help you manage your Etsy shop and every other storefront from one simple place.

FAQs

1. Is Etsy Shop Manager free?

Yes, Etsy Shop Manager is free to use once you've opened an Etsy shop. Etsy charges a fee for each listing, plus transaction and payment processing fees when an item sells. Some sellers also pay a one-time fee to open their shop. Etsy Ads come with additional costs.

2. Can more than two people manage an Etsy shop?

Yes, more than two people can manage an Etsy shop. Etsy lets you invite up to five team members to help manage your shop. Each person signs in with their own Etsy account. However, everyone gets the same access, so you can't control what each team member can do. The account owner remains responsible for all shop activity.

3. Why can't I access Etsy Shop Manager?

If you can't access Etsy Shop Manager, you may be using the wrong account or haven't finished setting up your shop. Browser problems and account restrictions can also block access. Check your account, try another browser, and review any notices from Etsy. If the problem continues, contact Etsy Support.