Best brands to sell on Poshmark: 13 top performers
The best brands to sell on Poshmark are luxury labels like Louis Vuitton, athletic wear like Lululemon, and casual clothing such as Free People. These brands consistently drive high search volume, faster sales, and better profit margins.
These top-performing brands matter because Poshmark buyers actively search for items from these brands by name, not generic categories. They’re willing to pay premium prices for trusted labels they recognize.
We'll break down the best brands to sell on Poshmark in 2025, demographic groups most likely to purchase these brands, and how Nifty can help you manage your inventory.
Why do brands matter on Poshmark?
Brands matter on Poshmark because buyers search for designer labels and trusted names that signal quality, authenticity, and status. For example, branded Victoria’s Secret lingerie sells faster than non-name brands, which can sit unsold for months. This shows brand recognition and drives more purchases.
Overall, studies have shown that younger buyers prefer to purchase branded items. Poshmark’s sharing and liking features reflect this, as the most popular items appear at the top of search results.
Top brands like Louis Vuitton, Coach, and Free People receive boosts because users frequently click, share, and buy their products. This user interaction helps sellers move inventory faster.
What sells best on Poshmark right now?
Disclaimer: The items published on this list are trending at the time of writing (2025). Top Poshmark sellers can change with the season, buyer preferences, or other factors (like when Taylor Swift publishes on socials).
Jewelry, bags, and tops sell best on Poshmark in 2025. Here’s an overview of the categories of clothing or accessories that sell best on Poshmark:
High-end items and jewelry
Luxury brands like Gucci, Prada, and Chanel attract collectors and fashion enthusiasts willing to pay premium prices for authentic designer pieces. Even when pre-owned, these items retain value and offer exclusivity that mass-market brands cannot match.
These high-end listings may sit longer but command higher profit margins, appealing to buyers who view designer fashion as investment purchases rather than disposable clothing.
Clothing categories that move fast
Poshmark buyers drive activewear sales because they need to replace worn-out workout gear. They seek discounted premium athletic brands like Lululemon, Athleta, and Alo Yoga. Athleisure pieces sell particularly well since people wear these items for both exercise and casual outings.
Denim from brands like Madewell, AG, and Citizens of Humanity also moves quickly because buyers search for specific fits they know work for their body type. Professional workwear from Theory, Banana Republic, and J.Crew appeals to career-focused buyers who need polished pieces but want to save money compared to retail prices.
Seasonal & trend-driven items
Holiday party dresses, summer festival outfits, and back-to-school clothing create predictable sales spikes that sellers capitalize on. Social media trends drive sudden demand for specific styles, colors, or silhouettes that experienced resellers monitor through Instagram fashion influencers.
Sellers list fall and winter clothing brands like Hunter, UGG, and Sorel in late summer as buyers prepare for colder weather. Trend-driven accessories like statement earrings, belt bags, and scarves can sell within hours when they align with current fashion movements.
Top-selling brands on Poshmark in 2025
Top-selling Poshmark brands in 2025 include Louis Vuitton, Free People, Coach, and Gucci. These brands rank high in search results because buyers look for them by name, not generic categories.
Here’s an in-depth look at what sells best on Poshmark:
Luxury brands
- Gucci: Buyers pay premium prices for Gucci handbags and accessories because many believe these pieces will retain value over time. Authentication becomes crucial, making genuine pieces with proof of purchase particularly valuable. Resale prices range from over $100 for a shirt to over $1,000 for handbags.
- Louis Vuitton: Classic Louis Vuitton monogram pieces maintain strong demand because the distinctive pattern appeals to status-conscious buyers across all age groups. Speedy bags and wallets move fastest, starting at over $200 per piece, since these everyday items show less wear than larger handbags.
- Coach: Coach handbags and wallets maintain strong resale demand and can start at under $100 each. This brand offers accessible luxury, being less expensive than Louis Vuitton and Gucci, but offers recognizable craftsmanship that appeals to professional women.
Activewear brands
- Lululemon: Lululemon leggings and sports bras sell quickly and can earn prices up to $70 per piece, because customers know sizing and quality standards. Align leggings in neutral colors command the highest resale prices due to their popularity and versatility.
- Nike: Nike sneakers and athletic wear appeal to both serious athletes and casual fashion enthusiasts. Buyers will pay over $300 for NWT Air Force sneakers. Limited edition releases and vintage pieces from the 1990s often sell for multiples of their original retail price.
- Adidas: Buyers will pay premium prices for both Adidas shoes and clothing. Classic Samba and Gazelle sneakers with customized colors can sell for over $100, while three-stripe track pants drive consistent demand.
- Patagonia: Outdoor enthusiasts trust Patagonia's durability and environmental mission, making fleece jackets and hiking gear popular among eco-conscious buyers. Buyers will pay around $80 for sweater pullovers, and over $100 for a nano-puff jacket.
Contemporary and mid-tier
- Madewell: Madewell denim sells consistently because customers know the fit and quality, while seeking discontinued washes and sizes not available in stores. Buyers pay around $10 to $20 for earrings and jewelry. Volume sellers can boost profits by moving these items in high quantities.
- Anthropologie: Anthropologie dresses and blouses sell for around $40 a piece, appealing to women seeking unique prints and feminine details that stand out from mass-market fashion. Seasonal pieces often sell for close to retail prices when listed during peak demand periods.
- Free People: Bohemian dresses and peasant tops from Free People can sell for under $20 a piece, attracting free-spirit fashion enthusiasts. Vintage-inspired pieces and collaboration items command the highest resale values, but will still drive demand with prices under $50 on average.
Budget-friendly brands
- Zara: Zara pieces sell quickly due to their trendy designs and affordable price points that appeal to buyers on tight budgets. Statement jackets can sell for around $35, and workwear basics like high-rise jeans often list for under $20.
- H&M: Designer H&M pieces create collector interest, and basic items appeal to budget-conscious shoppers seeking low prices. Limited edition collections often sell for multiples of their original $10–30 retail prices.
- American Eagle: American Eagle jeans can sell for as low as $13 per pair, attracting college students and young professionals who appreciate the brand's comfortable fit and classic American styling. Vintage pieces from the 1990s to 2000s tap into Y2K nostalgia trends among Gen Z buyers.
Best brands to sell on Poshmark by buyer demographics
The best brands to sell on Poshmark by buyer demographics vary significantly. Age groups, income levels, and lifestyle preferences drive distinct purchasing behaviors across the platform. Gen Z college students tend to favor budget-friendly brands, whereas professionals in their 30s prefer labels.
Here are the key demographics and the brands they buy most often:
Gen Z favorites
Gen Z buyers gravitate toward Y2K nostalgia brands like Juicy Couture, Von Dutch, and Abercrombie & Fitch. These brands that represent the early 2000s aesthetic they've discovered through social media. They also prefer streetwear brands like Supreme, Off-White, and Stussy.
Millennial must-haves
Millennial shoppers prioritize brands like Madewell, Everlane, and Reformation because they combine style with ethical values. They also seek workwear from Theory, Banana Republic, and J.Crew, which helps them appear professional while maintaining a unique style.
Niche communities
Vintage sellers target collectors hunting for authentic pieces from defunct brands like Gunne Sax, Laura Ashley, and 1990s designer labels like Mossimo. Streetwear enthusiasts pay premium prices for limited releases from Palace, Brain Dead, and Japanese brands like Neighborhood.
Outdoor gear buyers specifically seek Patagonia, Arc'teryx, and vintage The North Face pieces. These garments combine performance functionality with cultural credibility amongst their hiking and climbing tribes.
How top Poshmark sellers source their products
Successful sellers source their products by developing supplier relationships to hear first when in-demand products become available. Here’s where top Poshmark sellers get their goods:
Thrift stores & consignment shops
Successful Poshmark sellers build relationships with thrift store managers and consignment shop owners. They alert sellers when designer pieces arrive, giving them first access before items hit the sales floor.
Smart sellers also establish regular schedules with consignment shops, often visiting when new inventory arrives. Building these relationships requires consistency and professionalism, but the payoff comes in exclusive access to authenticated pieces from in-demand brands at wholesale prices.
Online arbitrage & clearance deals
Top sellers monitor retailer websites and apps like Nordstrom Rack, ASOS Outlet, and THE OUTNET for flash sales and seasonal clearances where they can purchase current-season items at 60–80% off retail prices.
Sellers also scout end-of-season clearance events at department stores, buying winter coats in March or swimwear in September, when retailers clear inventory to make room for new collections. The key lies in understanding seasonal demand cycles and purchasing off-season items that will become highly sought-after.
Wholesale and liquidation sources
Professional resellers access wholesale lots through platforms like B-Stock, Direct Liquidation, and Via Trading. These marketplaces sell customer returns and overstock inventory from major retailers in bulk quantities.
Wholesale and liquidation outlets require larger upfront investments but provide access to current-season merchandise from popular brands at 10–20% of retail cost.
Some sellers partner with boutique owners to liquidate slow-moving inventory. They negotiate bulk deals on brands with strong resale potential. The challenge is sorting large mixed lots to find profitable pieces. Sellers often use apps that identify items by taking a picture to check how much the products can sell for.
Strategies to maximize profit with top brands
Strategies to maximize profit with top brands involve pricing and optimizing your listings. Here’s how you can increase your profit on Poshmark:
Pricing to sell vs. pricing for margin
Pricing to sell means setting prices at 50–70% of retail value. This keeps items from sitting unsold for long. Sellers use this strategy to move items quickly and build profit, and it works best for popular brands under $80. Competition is intense because buyers have many options.
Pricing for margin means holding firm at 70–85% of retail for rare or highly sought-after pieces. Sellers accept a longer time in inventory in exchange for a higher profit per item.
Top Poshmark sellers use hybrid pricing strategies. They price everyday items aggressively to drive sales and hold premium prices on limited or vintage pieces.
Photography & listing optimization
Successful sellers use photo-editing apps or crosslisting platforms like Nifty that have premium photo editing tools built in. These tools help sellers showcase items with consistent backgrounds and clean styling. They also spotlight how pieces look when worn and include detail shots of fabric, hardware, and brand tags.
Listing optimization involves using all available title and description space with trending keywords and hashtags. This helps buyers find items through Poshmark's search algorithm.
Sellers use tools like Nifty to generate AI listings, descriptions, and hashtags. AI-generated content saves sellers from writing hundreds of descriptions manually. The AI drafts the listing and description, sellers make quick edits, and the item is ready to post.
Bundling popular brands together
Sellers who use strategic bundling combine complementary pieces from the most popular brands on Poshmark. This tactic increases average order value and moves slower-selling items alongside proven winners.
For instance, you can offer themed bundles like “work outfit” packages featuring Theory blazers with Madewell pants, or “athleisure sets” pairing Lululemon leggings with Nike sports bras that appeal to specific lifestyle needs.
Bundling also helps sellers clear inventory by pairing fast-moving items with slower pieces. This strategy works best during seasonal transitions when buyers want complete outfits. Curated collections save buyers time and let sellers command premium prices.
How to scale your Poshmark sales
To scale Poshmark sales, sellers use automation and analytics tools to handle repetitive tasks like descriptions, sharing, and liking. Top Poshmark sellers track inventory with analytics tools. This shows them when to list and promote specific items.
Inventory management tools like Nifty remove manual tasks that waste hours while providing you with insights into your sales. This tool enables you to focus on sourcing and strategy, rather than listing maintenance. When you track your top Poshmark sellers, you learn what drives growth.
Scale your top brand sales faster with Nifty
Now that you know the best brands to sell on Poshmark, get a reselling tool with inventory management capabilities like Nifty to organize your listings. We created Nifty to automate repetitive tasks, allowing you to focus more on sourcing and connecting with buyers. Here’s how Nifty can help:
- Create listings from photos: Upload an image and Nifty’s AI generates a listing with optimized titles, clean descriptions, and trending hashtags.
- Post to multiple marketplaces: Crosslist instantly to Poshmark, eBay, Mercari, Depop, and Etsy. (More platforms on the way!)
- Automatic delisting: When you make a sale, Nifty’s sales detection auto-delists that item from every marketplace. No more double-selling disasters and “sorry, it’s already sold” apology messages.
- Bulk tools = no busywork: Share and relist daily without lifting a finger. Update or discount dozens of items at once. You can even schedule drafts to go live while you sleep.
- Monitor your results: Track sales, fees, top performers, and slow sellers in a single dashboard. Quickly spot what’s working and where to improve.
Try Nifty’s 7-day free trial and see how it can offload your manual tasks and simplify managing your closet, no matter how large or small.
FAQs
1. What are the best brands to sell on Poshmark in 2025?
The best brands to sell on Poshmark in 2025 include luxury labels like Louis Vuitton, activewear brands such as Lululemon, and contemporary favorites like Free People. These brands consistently generate high search volume and buyer interest, leading to faster sales and better profit margins for resellers.
2. Do luxury brands sell better than mid-tier brands on Poshmark?
Luxury brands don't always sell better than mid-tier brands on Poshmark, as they serve different market segments. Gucci items can make higher profit margins but take longer to sell, while mid-tier brands like Madewell and Free People move faster with consistent demand.
3. How can I find out if a brand will sell well on Poshmark?
You can find out if a brand will sell well on Poshmark by researching completed listings to see sell-through rates and final sale prices. Use a tool like Nifty that analyzes your listings’ performance, so you know the best times to sell specific brands.
